Case study · Campaign

Giving Campaign

Faith Forward — one story told across a magazine, a film, an animated bumper, photography, print and every screen in the building.

Client: Grace Point Church
Location: Lewis Center, Ohio
Campaign: Faith Forward
Scope: Print, video, animation, photography, digital & web

Faith Forward campaign pieces: the magazine cover, an open spread about the church's beginning and building, and the commitment card

01 — The goal

Inspire generosity for the next generation.

Grace Point Church in Lewis Center, Ohio launched a giving campaign to raise the funds to expand and update its facility — more room for kids, students and families to grow.

The ask was big, so the story had to be bigger. I built Faith Forward as one campaign identity carried through every touchpoint: where the church came from, where it is today, and the future members were being invited to give toward.

02 — The identity

Designed in the room. Built for two generations.

The Faith Forward look came out of working sessions with a group of church delegates, most of them around 60. They wanted something the next generation would get excited about, but the on-trend directions I first brought didn't land with the room.

So we found the overlap: a bold, '80s-inspired retro style that took the delegates back to their own youth, and still felt younger and more contemporary than anything the church had done before.

For the delegates: A throwback to their own younger days.
For the next generation: The boldest, freshest look the church had used.

03 — The centerpiece

A 16-page campaign magazine.

The heart of the campaign: the church's story from its first 18 families to today, the vision for the new space, answers to common questions, a campaign calendar and a guided path to making a commitment. Flip through the spreads.

Front cover 1 / 9

04 — Film & animation

The story, in motion.

I shot and edited a vision film with the pastor, the church's history and the path ahead — and animated a Faith Forward bumper to open services and announcements.

Campaign bumper

Animation · 16 sec

In production

Vision film

Shooting & editing · 5 min 32 sec

05 — Print

Pieces people take home.

A commitment card that turns inspiration into a three-year pledge, and a two-sided one-pager that sums up the vision for anyone who won't read the full magazine.